Measuring your audience without an audience measurement cookie
- The problem
- The most widespread analytics tools rely on tracking visitors and require a consent banner. Part of the traffic declines and drops out of the statistics, and the data often leaves the European Union.
- Our answer
- Mirage Analytics measures traffic, sources, conversions and engagement without an audience measurement cookie and without fingerprinting. The CNIL provides that an audience measurement solution can, under certain conditions and depending on its configuration, benefit from a consent exemption: Mirage was designed around minimised collection to answer that kind of need.
- The result
- Its users — e-commerce, industrial and institutional sites — follow their audience from a single interface hosted in Europe. The applicable configuration still has to be examined against the features enabled and the use made of the data.
Key points
- Session replay and heatmaps included, at no extra cost
- Traffic sources, conversions and engagement in real time
- Script-based integration, CSV and PDF exports
- From €19 excl. VAT/month, depending on traffic volume
Who it is for: e-commerce, industry and institutions that want to measure their audience while limiting collection.